Induction Creative Brief - Planning
Promotional Video Target Audience For my promotional video, my target audience would be both teenagers coming from school / a different college, and adults, hoping to send their children to college. My video needs to promote things like a range of different courses and facilities, making it appeal to a large audience. I believe teenagers would most likely want a promotional video which is interesting while also informative. After already creating a promotional video for the college in my previous year, I aim to improve by including more information within my video about the college, perhaps using different transitions to make it seem more professional, and possibly making it longer. Within my video, I would include different shots of around the college - opening up with a wide / long shot of the entrance. More wide shots, and perhaps some close ups, of around the campus would be used. Using text, I would give information on the screen explaining what the college is like and...