Rationale Pitch Feedback

Upon completing my rationale for my project, I shared it between three friends to get back different opinions. We did this so we were able to see different viewpoints and to see if there were any improvements we could make. As well as this, it let me see the positives and negatives in what I had presented. After sharing my rationale pitch between friends, this was the feedback collected:

Does this fit the brief? How?

"Yes, I think both the TV and print ad fit the brief as they both will have a positive effect on teenagers"

"Yes, the brief is to make adverts which would appeal to teens, which I believe this brief does since music is something most teenagers have an interest in"

"Yes, I think it will have a positive outcome which would reflect onto peoples mental health"

Does it offer something new and original?

"I think so yeah"

"Yes just I don't think I've seen a mental health advert that talks about the effect of music"

"Yeah, I haven't seen an ad like this before"

What are the strengths and weaknesses?

"A weakness could be that it doesn't appeal to all teenagers, only some, so I'd say maybe mention that in both, but other than that I think it's good"

"I think both adverts fit what the client wants which is the main strength"

"A strength is the use of a teenager in the advert, just I think it helps other teenagers identify with it better since it might represent them"

Are you likely to take advice from this and why?

"I think so yeah, just music does help me at times"

"Yeah since I'm within the target audience and I agree with the point of the ad"

"Yeah just I think it helps me so it may help others"

What attracts you to the campaign?

"Using a teenager makes me feel represented"

"What attracts me is that it's a simple idea yet very effective, the point immediately gets across and it isn't over the top"

"I just think it's a good idea, it's original"