Initial Brief Research
Identify the client, their needs and issues
My client for this brief is Happy Foundations, a movement of people trying to build a happier society by encouraging positive changes in peoples personal lives, homes, workplaces and communities. Their needs are that I produce a TV and print advert with a creative outcome, making people smile. An issue that may arise could relate to money, since Happy Foundations is a charity.
Their target audience are people within my community, meaning both men and women in their teen years, within education. The purpose of this campaign is to make people smile, in particular, their chosen target audience. As a teenager in 2020 with Coronavirus taking over, education became perhaps more difficult and peoples mental health has become worse.
In a survey carried out by youngminds.org.uk, 69% of 2,011 young people described their mental health as poor now that they are back at school, as many said the rapid return into academic pressure after six months away had a negative impact. 40% then said that there was no counsellor available for support.
Growing up in the 2000s, social media has become more and more popular, which definitely has had an effect on peoples mental health and still does to this day. Social media over the years has, for example, set beauty standards for both men and women on how they should want to look, therefore I can imagine leaving many people feeling bad about themselves. While social media platforms like instagram, Facebook, etc. have many advantages such as being able to communicate with friends and exploring your interests, there are disadvantages. When seeing pictures of celebrities, even when we might know the photo has been manipulated, we still manage to feel insecure. Social media has become a place where people showcase the positive moments happening in their life, therefore making it look ideal, but we need to remember that only the good parts are posted, never the negatives.
How smiling reduces stress -
Researchers at the University of Kansas published findings that smiling helps reduce the body's response to stress and lower heart rate in tense situations; another study linked smiling to lower blood pressure, while yet another suggests that smiling leads to a longer life.
Smiling activates tiny molecules in your brain that are designed to fend off stress. These molecules, called neuropeptides, facilitate communication between neurons in your brain. Also, when you smile, your brain releases dopamine, endorphins and serotonin. These neurotransmitters are associated with lowering your anxiety and increasing feelings of happiness - serotonin is often the chemical that anti-depressant medications attempt to regulate.
The part of your brain that aides in smiling when happy or mimicking someones smile resides in an unconscious automatic response area. In other words, smiling truly is contagious. When someone smiles at you, you are behaviourally and psychologically conditioned to return the favour.
https://aultman.org/blog/caring-for-you/world-smile-day-how-smiling-affects-your-brain/#/
These facts and statistics could come to help me when making my TV and print advert since i can involve the facts on the benefits of smiling and its affect on peoples wellbeing.
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